IH Business Cultural Trainer's Certificate

Overview
A three-day intensive workshop on how to research, design, market and deliver a one-day cross-cultural training course for business.

Who should attend
HR managers, marketing managers, trainers and teachers and post-graduate students wishing to go into cross-cultural training.

You learn

• How to unlock any culture in the world
• The ideas of five key business culture gurus
• How to design a cross-cultural training programme
• How to identify your USP as a cross-cultural trainer
• How to identify your key markets and reach them
• How to get from first contact to training contract
• All the documentation you need
• An off-the-shelf course that you can deliver
• Tips and tricks for successful training.

Dates: Courses running in 2009
Duration: 9.30 am- 4.30 pm daily
Venue: International House Belfast
Price: £400 per delegate

Tutor:
Barry Tomalin is Director of Cultural Training at International House, London and visiting lecturer in inter-cultural communication at the University of Westminster. He is the co-author of The World’s Business Cultures and How to Unlock Them (Thorogood 2007), Cultural Awareness (OUP 1995) and of monographs on France, Germany and Italy.

Contact:
Paul McMullan
Director
International House Belfast
109 – 111 University Street
Belfast
Tel: 02890 330700
E-mail: paul@ihbelfast.com

 

The programme:

Day 1: Preparation and research

What is cross-cultural communication?

• Cross-cultural communication quiz
• Definitions of culture
• The 5 C's of culture

The five key thinkers

• Hall, Hofstede, Trompenaars, Mole and Lewis

Day 2: Serving the client

Course design and development

• How to prepare and design a country profile
• How to design a course
• Resources for information on world cultures

From contact to contract

• Find your USP as a cultural trainer
• Your core market and how to access it
• The seven steps from first contact to training contract
• Pricing your course
• Putting together a successful proposal
• How to pitch to the client

Day 3: Delivering a successful programme

• Setting up your programme
• Synergies and differences
• The six styles of international communication
• The values matrix
• The cultural style profile
• The 80/20 principle applied to culture
• The RADAR system for identifying and dealing with cross-cultural problems
• Training tips for successful management training
• Action planning and close
• Distribution of certificates